For this project, my object that I needed to advertise was sticky notes. I chose Post-it because they are very well-known. My demographic was women ages 18-24, in a relationship, making $15,000 to $39,000. I figured a banana is a fairly relatable thing for most people. Most women make shopping lists, which is another thing I thought could relate. I decided to go with a left-aligned text instead of a centered to make it look more professional. I also chose vibrant colors to catch the viewer’s eye. I used two different fonts: one that looks like handwriting to mimic a shopping list, and the other one for boldness and contrast with the handwritten text.
Designer: Sid Tomkins
Illustrator: Noma Barr
Marketed in France in print, magazines, and newspapers
The designer used contrast with the white against dark blue. He also used smaller text in comparison with the large image.
Repetition was used in the color yellow. It was repeated in a few spots throughout the design.
A left alignment was used for the text, and the text all next to each other, instead of scattered about.
The designer used proximity to put all the text together. The most important text is bold and large, while the text underneath is smaller and more plain. The company logo is also right underneath the text.
Color was used very sparingly in this design. Only three colors: dark blue, yellow, and white were used. This makes it more on the minimalist side. The color yellow is repeated for attention-grabbing.
Overall, this design was effective because of the minimalism, great proximity and alignment, and the repetition of the color yellow that catches your eye.
This is your very first post. Click the Edit link to modify or delete it, or start a new post. If you like, use this post to tell readers why you started this blog and what you plan to do with it.